Privacy policy

At Mile Mischief Co., we care about earning your trust — not just your order.

This Privacy Policy explains how we collect, use, share, and protect information when you visit our website, place an order, sign up for emails, contact us, or interact with our store.

By using our website, you agree to the practices described in this Privacy Policy.

Who We Are

Mile Mischief Co. sells original running-inspired apparel for casual runners, slow runners, first 5K finishers, dog joggers, coffee-mile people, and run-club friends.

Our website is:

[your website URL]

For privacy questions, contact us at:

[your support email]

Information We Collect

We collect information that helps us run our store, process orders, provide customer support, and improve your shopping experience.

Information you provide directly

When you place an order, create an account, contact us, or sign up for emails, we may collect:

  • Name
  • Email address
  • Shipping address
  • Billing address
  • Phone number, if provided
  • Order details
  • Payment-related information
  • Customer support messages
  • Product reviews, photos, or feedback you choose to submit

We do not directly store full payment card numbers. Payment information is processed through secure payment providers.

Information collected automatically

When you browse our website, certain information may be collected automatically, including:

  • IP address
  • Browser type
  • Device type
  • Pages viewed
  • Products viewed
  • Referring website
  • Approximate location
  • Shopping cart activity
  • Cookie and tracking information

This helps us understand how people use our site and improve the shopping experience.

How We Use Your Information

We use your information to:

  • Process and fulfill orders
  • Send order confirmations and shipping updates
  • Provide customer support
  • Respond to questions or issue requests
  • Manage returns, refunds, or replacements when eligible
  • Improve our website, products, and customer experience
  • Prevent fraud, abuse, or unauthorized transactions
  • Send marketing emails, only when you choose to receive them
  • Show relevant ads or measure advertising performance
  • Comply with legal, tax, accounting, and security obligations

In simple terms: we use your information to get your shirts to you, help when something goes wrong, improve the store, and keep the business running properly.

Email Marketing

When you sign up for our email list, we may send you updates about new designs, product drops, promotions, slow-run humor, and Mile Mischief Co. news.

You can unsubscribe at any time by clicking the unsubscribe link in any marketing email.

Transactional emails, such as order confirmations, shipping updates, and customer support replies, may still be sent even if you unsubscribe from marketing emails.

Text Message Marketing

If we offer SMS/text message marketing and you choose to opt in, we may send messages about promotions, abandoned carts, order updates, or product launches.

Message and data rates may apply. You can opt out by following the instructions in the text message.

Remove this section if you do not use SMS marketing.

Cookies and Tracking Technologies

Our website may use cookies, pixels, tags, and similar technologies to help the site function and to understand how visitors use the store.

Cookies may help us:

  • Keep items in your cart
  • Remember preferences
  • Measure website traffic
  • Improve product pages
  • Understand which designs people like
  • Support advertising and retargeting

You can manage cookies through your browser settings. Depending on your location, you may also see privacy or cookie choices on our website.

Advertising and Analytics

We may use analytics and advertising tools to understand site performance and show relevant ads.

These tools may collect information such as pages viewed, products clicked, cart activity, device information, or general location.

Advertising and analytics partners may include platforms such as:

  • Shopify analytics
  • Google tools
  • Meta/Facebook tools
  • TikTok tools
  • Email marketing platforms
  • Other advertising or reporting tools we use

Only keep platform names that you actually use.

How We Share Information

We do not sell customer personal information for money.

We may share information with trusted service providers that help us operate the store, including:

  • Ecommerce platform providers
  • Payment processors
  • Print-on-demand and fulfillment partners
  • Shipping carriers
  • Email and SMS marketing providers
  • Analytics and advertising platforms
  • Fraud prevention tools
  • Customer service tools
  • Legal, accounting, or compliance providers

These partners only receive information needed to provide their services.

Some privacy laws may define certain advertising or analytics activity as “sharing” personal information. Where required, we provide privacy choices or opt-out tools.

Print-on-Demand and Fulfillment Partners

Many Mile Mischief Co. products are printed after an order is placed.

To complete your order, we may share necessary order details with our production or fulfillment partners, such as:

  • Name
  • Shipping address
  • Product ordered
  • Size and color selected
  • Shipping method
  • Order reference number

This information is used to produce and ship your order.

Payment Information

Payments are processed through secure third-party payment providers.

We do not directly store your full credit card number. Payment providers may collect and process payment details according to their own privacy and security practices.

Customer Reviews and User Content

If you submit a review, photo, testimonial, comment, or other content, we may display it on our website, social media, emails, ads, or other marketing materials.

Do not submit photos or personal information that you do not want shared publicly.

We may edit reviews or user content for length, clarity, or formatting, but we will not intentionally misrepresent your feedback.

How We Protect Information

We use reasonable safeguards to help protect customer information.

However, no website, payment system, or online transmission is completely secure. We cannot guarantee absolute security, but we work with reputable platforms and service providers to help keep your information protected.

How Long We Keep Information

We keep personal information only as long as needed for the purposes described in this Privacy Policy, including:

  • Fulfilling orders
  • Providing customer support
  • Maintaining business records
  • Preventing fraud
  • Meeting tax, accounting, or legal requirements
  • Resolving disputes

When information is no longer needed, we may delete, anonymize, or securely retain it as required.

Your Privacy Choices

Depending on where you live, you may have certain rights regarding your personal information.

These may include the right to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of certain information
  • Opt out of marketing emails
  • Opt out of certain advertising or data-sharing activities
  • Request information about how your data is used or shared

California privacy law, for example, gives California consumers rights to know, delete, correct, and opt out of certain uses of personal information, among other rights.

To make a privacy request, contact us at:

[your support email]

We may need to verify your identity before completing certain requests.

Marketing Opt-Out

You can opt out of marketing emails by clicking the unsubscribe link in any marketing email.

You can also contact us at:

[your support email]

Please note that you may still receive order-related emails, shipping updates, or customer support messages.

Do Not Track

Some browsers offer a “Do Not Track” signal. Because there is not a consistent industry standard for responding to these signals, our website may not respond to them automatically.

Where required by law, we provide other privacy choices or opt-out methods.

Children’s Privacy

Our website is not intended for children under 13.

We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact us so we can review and delete it when appropriate.

International Customers

If you access our website from outside the country where our business or service providers operate, your information may be processed in other countries.

By using our website or placing an order, you understand that your information may be transferred, stored, or processed in locations outside your own country.

Third-Party Links

Our website may include links to third-party websites, social media platforms, apps, or services.

We are not responsible for the privacy practices, content, or policies of third-party websites. Review their privacy policies before sharing personal information with them.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When we make changes, we will update the “Last updated” date at the top of this page. Continued use of our website after updates means you accept the revised Privacy Policy.

Contact Us

For privacy questions, requests, or concerns, contact us at:

[your support email]

Mile Mischief Co.
[your website URL]